Providing proof is an important part of creating a credible, memorable message. But you don't have to prove things that are obviously true. If it is already considered an established truth, then there is no point to creating a message that re-iterates what your audience already knows! This is why scientists often have difficulty in publishing data that backs up what other scientists have already shown.
Sounds obvious, right?
The National Post has a humorous round-up of some of the
serious but unnecessary research conducted over the last year. Examples include these "discoveries":
- Eat less and you won't get fat.
- Divorce isn't a whole lot of fun.
- Many drivers exceed the speed limit
Enjoy!
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