Rachel Green's media tips for speakers

When delivering a message as an expert, it's important to be credible and authoritative. One of our colleagues, Rachel Green, has published a list of 10 media tips for professional speakers. Use this checklist before any media opportunity, to ensure you create the best impression.

Peer Influence Used to Stop Anti-Social Behaviour

The University of Kentucky is taking a new approach to reduce the problem of violence against women on campus: Social proof.

Its The Violence Intervention and Prevention Center is no longer relying on traditional methods, such as one-time programming and awareness campaigns - which have been shown to be ineffective. Instead, they are focusing on teaching people how to take the initiative in group situations, and become more active in taking action, rather than relying on somebody else in the group to go first.

This is an application of the Social Proof principle: In a group situation, people naturally look to others for cues to take action. It takes a concerted effort to educate them to act differently.

Gihan Perera talks about Magnetic Messages on the Wake Up WA breakfast show

How do you make your message more memorable? On a recent episode of the breakfast show “Wake Up WA”, Gihan Perera talked to Matt Hern and Edwina Nattrass, and shared some simple tips and ideas on how you can be remembered after you leave the room.



Look out for how he teaches you to use “When you…”, “The next time …” and “Every time…” to create a future action or association in the listener’s mind, so your message is remembered among the hundreds of other messages your audience will hear today.