So you've got a great message. But how do you know whether it matches what your audience wants? Easy - ask them! Even advertisers are doing it - right in the ads themselves.
Most experts and leaders assume they know what their listeners want, but this isn't necessarily the case. Do some simple market research. This doesn't mean you have to get a bunch of people in a room with cheap wine, cheese and a one-way mirror. Even informal market research - just asking your target market to tell you their biggest problem - is useful.
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