Richard Wiseman's Colour Changing Trick

How often have you been skeptical about someone’s message? These days, people are generally less trusting, and you need to use proof to give your message strength or credibility. One of the most powerful forms of persuasion is a demonstration. Even more powerful, is letting your audience experience it.

Watch Professor Richard Wiseman as he demonstrates our powers of attention (and inattention!) in this card trick:



Professor Wiseman elegantly uses the viewers’ personal experience of watching the two halves of the video to demonstrate his point. Are there ways you could do something in your presentations to make the message more personal for the audience? After all, isn't this so much more powerful than a dry scientific lecture, a data driven report or boring business presentation?