You know those airline safety videos you watch carefully every time you take off on a flight? No, we don't watch them either!
To counter this problem, Virgin America created a safety video with a difference: It's entertaining! Watch it yourself and see:
This clever twist on the standard safety video taps into people's natural inclination to watch something interesting. Virgin asked the question, "How can we make this something people want to watch?"
How can you do the same thing in your message management? Even if you think it's interesting, your message might be boring, mundane, prosaic or humdrum to your audience? How can you make it interesting - even entertaining - for them?
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