Less than two years ago, Facebook was an unknown little Web site for Harvard students. Now it's become so well-known and well-used that some people are questioning whether U.S. presidential candidates need well-constructed Facebook profiles!
Whether or not you agree with the writer's point of view, there's no doubt that positioning and public relations have changed in today's world. If you're not using today's technology to deliver your messages - and more importantly, if you're not using it well - you'll be talked about, but for all the wrong reasons.
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