Wednesday, February 13, 2008

Great CEOs are corporate heroes using story to let us see the world through their eyes

That title is a quotation from Marshall Goldsmith's interview of Robert Dickman, who teaches executives how to communicate using stories. He summarises the five key elements of any story:
  1. The PASSION with which it is told.
  2. A HERO that leads us through the story and allows us to see it through his eyes.
  3. An ANTAGONIST or obstacle that needs to be overcome.
  4. A moment of AWARENESS that allows the hero, and us, to prevail.
  5. And the TRANSFORMATION that naturally results.
If you're in a strategic leadership position, are you tapping into the power of stories to convey your messages?

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