- The PASSION with which it is told.
- A HERO that leads us through the story and allows us to see it through his eyes.
- An ANTAGONIST or obstacle that needs to be overcome.
- A moment of AWARENESS that allows the hero, and us, to prevail.
- And the TRANSFORMATION that naturally results.
Wednesday, February 13, 2008
Great CEOs are corporate heroes using story to let us see the world through their eyes
That title is a quotation from Marshall Goldsmith's interview of Robert Dickman, who teaches executives how to communicate using stories. He summarises the five key elements of any story:
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