Who are the heroes in your stories?

Storytelling is one of the most powerful ways of creating magnetic, memorable messages. And one of the reasons stories work is because they have a “hero”, someone we can identify with. Use this list of heroic characters to understand the different types of hero, so you can incorporate them into your stories for greater impact.Although you might find it difficult to find a suitable “Knight” (someone who confronts evil) in a business context!

Someone who has used stories effectively in a business context is author Patrick Lencioni, the founder and president of The Table Group. He is a leading authority on organizational health, teamwork, change and corporate culture. He uses stories in books such as The Five Temptations of a CEO and The Five Dysfunctions of a Team to help CEOs and leaders learn the about the top pitfalls of leadership and suggests practical ways to overcome them. He has also designed interactive workshops and resources that can be used to make these live for the audience.

So consider how you could use a story to enhance your message or idea.